The Contrast Between Mcdonald and Kfc in China free essay sample

Secondly, we should be attributed to the implementation of the KFC in the Chinese market with differentiation of the three competitive strategies, strategic multi-brand chain coordination and integration of the two flexible chain models, these systems guaranteed to get the competitive advantages( Liu, 2009: 68). For McDonalds, we find that McDonalds development strategy in China has the lag slow and swing of the two major characteristics (Dianne Welsh and Ilan Alon, 2005) and in the long-term blindly adheres to the Regular Chain strategy (Francis A Kwansa and H. G. Parsa, 2002), from the McDonalds global market position, China has become the market which is supporting other markets, especially long-term organizational decision-making mechanism on the remote and the slow, in a key location for strategic decision-making, McDonalds is often paranoid in the reasonable price of conservative principles, this has also affected its expansion in the Chinese market (Paul Facella and Adina Genn, 2008). We will write a custom essay sample on The Contrast Between Mcdonald and Kfc in China or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It can be said that the two restaurants have a different extent of emphasis between the global market and Chinese market, thus leading to several major factors in strategic decision-making, which determines both the rate of expansion and quantity of chain stores in China. 4. 2 The strategy influence the results with fairly big gaps between KFC and McDonald’s in Chinese market 4. 3. 1 Localisation strategy The definition of Localization strategy is a strategy advocate’s enterprise to adapt to local culture (Wikipedia 2010). Enterprise should try to integrate into the target market and be a member of the strategic markets. It requires companies not to treat themselves as foreign invaders, but as an inherent member to go into a local culture in the target market, which emphasises the enterprise must adapt to the environment to gain more space in order for further development (Warren K. Liu, 2008). The point focuses on the comparison of KFC and McDonalds have exploited localization strategy in the following areas: Brand localisation: Colonel Sanders worn a Tang suit style.